Our store

Premium Fashion Store in Paris 75006

In the heart of the 6th arrondissement, at 3 rue Vavin in Paris, Ayumi Paris is a premium fashion and on-trend sneaker boutique that embodies the urban elegance of the Left Bank.

More than a store, Ayumi is a style destination. An independent boutique where iconic sneakers meet demanding contemporary fashion, in a world that is minimalist, sharp and unmistakably Parisian.


An On-Trend Sneaker Boutique in Paris

Front of the Ayumi Paris boutique, 3 rue Vavin 75006 Paris

Ayumi Paris has established itself as a must-visit sneaker boutique in Paris 6 for fans of premium sneakers and current silhouettes.

We curate iconic styles and sought-after editions from leading brands such as: Salomon, New Balance, Veja, Autry, Asics, Saucony, Mizuno and Mercer Amsterdam.

Here, the sneaker is more than just sports footwear: it becomes a key piece in the urban wardrobe.

Whether you are looking for on-trend sneakers in Paris, a pair of technical sneakers or a more minimalist silhouette, our selection reflects the current movements of international fashion.


A Premium Fashion Boutique in the Heart of 75006

Clothing section at Ayumi Paris - premium casual pieces and modern cuts
Colorful clothing section at Ayumi Paris - contemporary ready-to-wear

Ayumi Paris is also a fashion boutique in Paris conceived as a contemporary wardrobe.

Built around sneakers, we create a cohesive world blending:

  • reworked workwear
  • premium casual pieces
  • clothing with modern cuts
  • timeless essentials

We work with standout names from the premium fashion and streetwear scene such as Carhartt, Arte Antwerp, Samsøe Samsøe, Les Deux, Barbour, Maison Labiche, Norse Projects, Olaf and Levi's.

Every piece is carefully selected to build a wardrobe that is cohesive, on-trend and made to last.


Rue Vavin: A Discreet Fashion Address

Located on rue Vavin, just steps from the Jardin du Luxembourg, Ayumi Paris enjoys a prime location in the heart of a district that is chic, student-friendly and lively all at once.

Surrounded by elegant boutiques, galleries and iconic cafes, Ayumi Paris fits naturally into the fashion landscape of the 6th arrondissement.

If you are looking for:

  • a fashion boutique on rue Vavin
  • a Left Bank sneaker boutique
  • an on-trend store in Paris 6
  • a fashion address around the Jardin du Luxembourg

Ayumi Paris is a destination worth discovering.


A Human-Scale Boutique Experience

At Ayumi Paris, the experience comes first.

We focus on:

  • personalized advice
  • discovering new brands
  • a refined, contemporary atmosphere
  • a selection updated regularly

Our clientele brings together sneaker enthusiasts, local students, discerning Parisians and international visitors looking for a different kind of fashion boutique in Paris.


Ayumi Paris - Sneakers & Premium Fashion Boutique

Ayumi Paris now stands out as a leading sneaker and premium fashion boutique on Paris's Left Bank, where style, high standards and urban culture come together.

Display of Asics sneakers in the window at Ayumi Paris - minimalist showroom atmosphere
Backlit sneaker wall at Ayumi Paris - premium selection of New Balance, Asics and more

Opening Hours

Monday : 10:30 – 19:30
Tuesday : 10:30 – 19:30
Wednesday : 10:30 – 19:30
Thursday : 10:30 – 19:30
Friday : 10:30 – 19:30
Saturday : 10:30 – 19:30
Sunday : Closed

3 rue Vavin, 75006 Paris